"Search is not the same": how to promote a business and a website in Israel in 2025, if AI is responsible for the answers

#promotion
Promotion on the Internet is not a switch, but a long systematic work, but here we consciously narrow it only to internal optimization: SEO (technique and structure), AEO (answers and snippets), GEO (generative output), AIO (clarity for AI models), VEO (visual and voice) and LPO (multilingualism). No external links, PR or advertising — only the inside; a practical view of Nikk.Agency on Israeli small and medium business projects.
In 2025, one trick will no longer work. The scheme is this: SEO is the foundation (without it the pages do not even breathe), AEO pulls the material into snippets and voice, and AIO/GEO make assistants — ChatGPT, Gemini, Claude, Perplexity, You.com — notice the text at all. On top — a short answer to the point, below — a normal FAQ or HowTo, at the end — microdata. Not some kind of poetry, but this is exactly how we more often get into SGE and other "smart" blocks.
All clear? :)
And one more thing. There is no "official code" from Google or OpenAI — and it seems there won’t be. All these abbreviations (SEO, AEO, GEO, AIO, VEO, LPO) are not law, but working notes from the field: what assistants quote, when a fresh date helps, in what cases FAQ pulls the page into "zero". We try, measure, keep what holds.
We at Nikk.Agency, Haifa, without fanfare: we don’t hand out promises of "top tomorrow". In the morning we put in order the speed and structure, add short answers, test AIO/GEO on a couple of key pages, then look at the metrics. The task is simple — so that small and medium businesses across Israel are found both in Google and other search engines, and in assistants’ answers, without pointless expenses. Website: nikk.co.il.
Short answer to a big question
Take the bundle.
Classical website promotion (SEO) — as a base. Plus optimization for answers (AEO) and work for AI (AIO/GEO) — so that assistants like ChatGPT, Gemini, Claude, Perplexity, You.com and those very new Google blocks pick you up.
Why so? Because the rules are now "floating".
Google is rolling out SGE (Search Generative Experience), and no one really explains how to get there stably. But practice shows a simple thing: a short answer at the beginning, then a normal FAQ/HowTo and neat microdata. This way you noticeably more often end up where people get quick solutions today.

SEO for website promotion: the foundation without which nothing works

Question: Why SEO if "AI decides everything"?
Answer: SEO gives the technical and content base: without speed, structure and indexing, the page simply will not get into AI answers.
SEO (Search Engine Optimization) remains the support of any business promotion strategy on the network:
- Keywords and LSI-lexicon for real people's questions.
- Technical cleanliness: speed, mobile adaptability, HTTPS, Core Web Vitals.
- Structure: internal linking, heading hierarchy, sitemap.
- Expert texts: experience, usefulness, cases, clarity, E-E-A-T.
Conclusion: SEO gives the "skeleton" and indexability.
But in 2025, only SEO rarely brings maximum traffic anymore — users flow into AI assistants, where the answer format rules.
AEO for website promotion: how to become a ready answer, not the tenth link
Question: How to get into "zero position" and voice answers?
Answer: Give a short answer at the top of the page, add FAQ/HowTo and schema.org markup — and keep the material fresh.
AEO (Answer Engine Optimization) is about making your material a ready answer:
- Featured Snippets (Google’s zero position).
- Voice answers of assistants.
- FAQ blocks and "quick tips".
AEO tools that work for the Israeli market as well:
- Schema.org microdata (FAQPage, HowTo, Article, JSON-LD).
- Short Q&A inserts inside articles.
- Lists, tables, checklists — AI "likes" structure.
- E-E-A-T: emphasize experience, authority, sources and facts.
"If there is no direct, short answer on the page — AI will find the one who has it."
AIO: make content "understandable" for LLM (ChatGPT/Gemini/Claude/Perplexity)
Question: What makes content "machine-readable" for LLM?
Answer: Q&A structure, tables/schemes, actual dates, JSON-LD and duplication of expert materials on open sources.
AIO (Artificial Intelligence Optimization) is the key so that ChatGPT, Gemini, Claude, Perplexity correctly interpret your materials:
- Write in blocks "question → answer", add tables and schemes.
- Duplicate expert publications on open platforms (Wikipedia, Medium, Quora, GitHub) — this increases the chances of being "noticed" by models.
- Clearly indicate sources and update dates — AI values freshness and verifiability.
- Apply JSON-LD for Article/FAQ/HowTo.
- Think about multilingualism (see LPO below): Israel is a multilingual environment.
GEO: how to get into generative answers (ChatGPT/Perplexity/SGE)
GEO (Generative Engine Optimization) is about reference collections that AI attaches to the short answer:
- Credibility and primary sources.
- Freshness: up-to-date versions of pages win.
- Cross-platform presence: presence on several authoritative domains.
- Clear structure: subheadings, markers, short paragraphs.
Practically: make articles updatable (with update date), connect FAQ, add HowTo and tables, strengthen brand signals and links to primary sources.
VEO and Voice SEO: visual and voice world
VEO (Visual Engine Optimization) — so that you are found through images and videos:
- ALT tags and detailed image descriptions (specify city/service in ALT).
- Unique media: infographics, video tutorials, "cheat cards".
- Structured data for images and video.
Voice SEO — so that you are easily read by voice assistants:
- Write "conversationally": long-tail queries, live wording.
- FAQ with short phrases — 1–2 sentences per answer.
- Less officialese: simple verbs, active voice.
LPO: language optics for Israel
LPO (Language Processing Optimization) — so that your content is equally well found in Hebrew, Russian and English:
- Not a "dry" translation, but localization for the search patterns of each language.
- Reflect local toponyms and details (districts, transport, prices).
- Check tone and style: in Hebrew — more direct, in Russian — more detailed, in English — shorter and more pragmatic.

How AI chooses whom to show

Briefly — what "trust" of assistants rests on:
- E-E-A-T: author’s experience, expertise, domain authority, credibility.
- Structure: FAQ, lists, tables, clear headings.
- Sources and citability on open platforms.
- Freshness and regular updates.
- Technical cleanliness: accessibility, speed, valid microdata.

Google and SGE: the output itself is changing

Google is rolling out Search Generative Experience — a block with a generated answer and sources above regular links.
Problem: so far it is unclear which signals are decisive. This is a "live" zone where the rules are changing.
What we are doing today:
- Keep structure and microdata in order.
- Update materials and mark the update date.
- Make sure the page has a direct short answer, and below — details.

Realities of Israel: what local business should consider

Israel is a multi-layered market: multilingualism, locality (Haifa, Tel Aviv, Jerusalem, Be’er Sheva), strong competition in services (lawyers, medicine, real estate). Here "one article for all" does not work.
Segmentation and local pages with clear navigation and contacts are needed.
Check NAP consistency (name, address, phone) in Google Business Profile and local directories — this is critical for local ranking.
And yes, in conversations and chats people are increasingly asking AI, bypassing Google.
At Nikk.Agency we see that business in Israel is increasingly trying to adapt to the new rules of the game. Therefore, in our work we rely not only on classical SEO, but also on AEO, GEO and other approaches that are formed from practice.
Our task is not "to make it look nice in a report", but to collect a set of working techniques: where to add FAQ, how to simplify answers, what media to insert, where to put price and contacts so that AI "understands" the meaning of the page.

«Search is not the same»: how in 2025 to promote business and website in Israel if AI is responsible for answers - SEO, AEO, GEO, AIO, VEO, LPO
Roadmap for business promotion: SEO + AEO + AIO + GEO (what to do already this week)
1) Basic SEO (fast)
- Check speed, mobile version, sitemap.
- Put order in H1–H3 headings, remove "stop-words" from titles.
2) AEO edits
- Into each key page — FAQ (3–6 questions).
- At the beginning — short answer (2–3 sentences) to the main question of the page.
- Add HowTo/Article markup where appropriate.
3) AIO/GEO enhancements
- Rewrite 2–3 materials in the format "question → answer" with tables.
- Update dates, indicate sources.
- Publish 1–2 overview materials on Medium/Quora (under the company brand).
4) VEO/Voice
- ALT tags and captions for each key image.
- Record a short video guide/infographic for the main service.
5) LPO
- Make separate versions of key pages in Hebrew and English taking into account queries and word usage.

How it sounds in real text

"For companies for which business promotion in Israel is important, a simple blog is no longer enough: you need content that AI can quote. The same applies to website promotion in Israel — without FAQ and short answers you simply do not get into the assistants’ short references."
"When it comes to local services in Haifa or Tel Aviv, business promotion in Israel rests on clear answers to simple questions: price, area, experience, contacts. Otherwise the assistant will take another source. Therefore website promotion in Israel today is not only links and texts, but above all structure and clarity."

Where is Nikk.Agency here and why to contact

We are in the North of Israel - nikk.co.il, in Haifa (Krayot), working all over the country and mainly with small and medium business. The approach is pragmatic:
- start with quick edits (technical, structure, FAQ),
- in parallel launch AIO/GEO experiments on 1–2 pages,
- measure what really improves visibility in Google and in AI answers,
- scale only what makes sense and brings leads.
Website promotion remains the basis. But when the goal is a tangible inflow of requests, you have to play by new rules. We do not "overpraise ourselves" — we simply systematically test hypotheses and implement what worked in Israel.
Search has ceased to be "ten blue links". Ahead are AI answers, and behind them — only a few sources.
The strategy that gives a chance in 2025: SEO (foundation) + AEO (answers) + AIO/GEO (AI understanding) + VEO/Voice (media and voice) + LPO (Israel’s multilingualism).
Make a short answer at the top, structure, FAQ, markup and updates — and assistants will have a reason to refer exactly to you.
If you need a short work plan for your niche and city — Nikk.Agency (Haifa) will collect a checklist and markup without unnecessary pathos, to the point.

FAQ

This is our professional opinion of Nikk.Agency, formed from real work with projects in Israel. These answers reflect what the expert community is currently discussing around SEO, AEO, AIO and GEO, and are not "official rules" of Google, OpenAI or other platforms.
What is the difference between SEO and AEO?
SEO raises pages in the classical output. AEO makes the page a ready answer: zero position, voice answers, FAQ blocks.
How to understand what exactly my business needs?
Start with an audit: speed, structure, key pages. Then add a short answer at the top and FAQ, check microdata. At the same time test AIO/GEO on 1–2 materials.
Does Google SGE already influence?
Yes, elements of generative output appear more and more often. The rules are floating, but freshness, structure and sources are signals that already help.
Do you work only in Haifa?
We are in Haifa, but we take projects all over Israel. Focus — small and medium business: services, medicine, lawyers, education, local trade.
Is microdata needed if FAQ is already in the text?
Yes. Text is for people, schema.org/FAQPage and HowTo is for machines. With markup the chance to get into snippets and SGE is higher. If you don’t want to mess with the code, use RankMath/Yoast or give us the setup.
How to prepare content for assistants and voice?
Short answer at the beginning, then — lists and tables. Write "conversationally", without officialese. For voice answers keep phrases shorter and clearer.
Are Hebrew and English versions needed?
Yes. Israel is a multilingual environment. Do LPO: separate versions in Hebrew/English/Russian, take into account local queries and NAP consistency in directories.
How to understand that everything works? What metrics to watch?
Impressions and clicks from Google (including CTR growth on pages with FAQ/HowTo), share of traffic from assistants, brand appearances among answer sources, maintaining positions after updates. Plus practical: requests, calls, inquiries from local pages.
Approaches are changing: Google tests SGE, assistants update models. We follow discussions in the professional community and update recommendations when practice shows a different result.
We Nikk.Agency — in the North of Israel - nikk.co.il, in Haifa (Krayot), working all over the country and mainly with small and medium business. Contact us, if anything...
#promotion https://nikk.agency/en/search-is-not-the-same/